The phenomenon started back
in 1984. Way before the classic
punchline on
Seinfeld,
there were long soup lines outside of Al’s
legendary
NYC store. This was soup worth waiting for,
even in sub-zero
winters. The innovative recipes,
miraculously fresh ingredients and spices from
Al‘s
secret sources showed jaded New Yorker's a whole new
side of soup.
Nothing has changed. Our small-batch soups are still
made with the craft and relentless pursuit of
excellence that defines perfectionism and creates
legends.
As the New York Times said, Al creates “Art, not
soup.” Now, that liquid perfection is available
three ways, at our restaurants, at supermarkets, and
right here, on our website.
ORIGIN: AL
Al is our inspiration.
He's one of the true culinary innovators of the late
twentieth century, elevating soup to a new level of
inventiveness, imagination
and
satisfaction. Every one
of his recipes was developed and perfected by him,
working
long hours in a hot kitchen, without a giant
staff or a line of sous-chefs.
His standing and reputation have nothing to do with
his personality or any urban legends that swirl around
him. Everything starts - and ends - in the soup bowl.
WHERE IT
'AL' STARTED
ORIGIN: AL